Saying Goodbye to Managed Care

Her Newest Book:

Saying Good-Bye to Managed Care:
Building Your Independent Psychotherapy Practice

Sandra Haber, Ph.D., Elaine Rodino, Ph.D. and Iris Lipner, C.S.W.
Orders available from Springer Publishing Company, 536
Broadway, New York, NY 10012 212-431-4370
204 pp (est.) hard $46.95

The authors of this practical volume highlight easy strategies for developing, building and maintaining a successful and lucrative private pay psychotherapy practice. As successful independent practitioners, they share lessons learned from running their own practice. You will learn to: grow your practice, develop new skills, market your services and build upon your strengths. The authors share useful tips on: getting published, appearing on radio or TV, starting your own newsletter and more.

Direct link to the publishers page for this book:
http://www.springerjournals.com/store/page1463_6.html

Comments from Advanced Reviews:

"...If you are a new professional ready for private practice or a seasoned clinician timid about launching as an entrepreneur, take heed. Three distinguished professionals will take you by the hand and give you step by step to set up a practice, enhance its growth and insure its financial success. If you are already in a practice which Managed Care has damaged financially and decreased numerically, specific steps are outlined that can revitalize your practice."

— Elizabeth Phillips, PhD, LCSW

Immediate Past President of the Clinical Social Work Federation
Clinical Professor, Yale University Medical School

"This book is a must for any mental health professional concerned about buidling - or rebuilding a practice in a time of economic change and lessened opportunity. The writers catch our attention in a highly readable form ...abound with wonderful practical nuggets for practice building and maintenance"

— Arthur L. Kovacs
Former President, Psychologists in Independent Practice
A Division of the American Psychological Association
Founding Dean Emeritus and Distinguished Professor
California School of Professional Psychology, Los Angeles

"Clinicians who seek to restore for their patients those essential constituents of effective psychotherapy which have been largely destroyed by managed care, and to regain their own ethical integrity will find this book invaluable. The book is filled with samples of successful marketing programs which both inspire and inform. Not only will the reader appreciate the wealth of information this book provides but they will value the highly readable style in which it is written"

— Joyce Edward, CSW, BCD
Founder and First Co-chair of the National Coalition of
Mental Health Professionals and Consumers

"...the tool kit for building the managed-care-free psychotherapy practice. This matter-of-fact, step-by-step guide shows therapists ways to create practices based on self-paying clients. Any therapist who truly wants to say good-bye to managed care should get this tool kit and get busy."

— Ivan J. Miller, PhD
President, Boulder Psychotherapists Guild, Inc.

CONTENTS

Part I: Can I Run My Practice Without Managed Care?

Saying Goodbye to Managed Care: How You Can Do It
Are You A New Professional, Graduate Student or New to Private Pay Practice?
Fast Food Psychotherapy

Part II: All About Money

Money Matters
How To Ask for Money and How to Get It
Watch Your Language

Part III: Carving Your Niche and Marketing Your Services

Are You a Generalist, Specialist, or Both?
Many Paths to Success: The Gold Standard
Value Added Services: Why Other Professionals Need Psychotherapists
It's Moral to Market

Part IV: Basic Tools of the Trade

Stationery and Business Cards
Flyers and Brochures

Part V: Intermediate Tools of the Trade

Speeches and Workshops
Web Listings and Basic Web Pages

Part VI: Advanced Tools of the Trade

Press Releases, Pitch Letters and Authoring a Book
Interviewing for Print, Radio, and Television
Advanced Websites, Virtual Groups, Online Counseling, E-zines and E-publishing
Advertising

Part VII: Putting It All Together

The Final Step to Success: Using What You Know to Create an Independent Psychotherapy Practice

Appendix 1. Annotated Bibliography of Resources


Her Newest Book: Saying Good-Bye to Managed Care: Building Your Independent Psychotherapy Practice Sandra Haber, Ph.D., Elaine Rodino, Ph.D. and Iris Lipner, C.S.W. Orders available from Springer Publishing Company, 536 Broadway, New York, NY 10012 212-431-4370 204 pp (est.) hard $46.95 The authors of this practical volume highlight easy strategies for developing, building and maintaining a successful and lucrative private pay psychotherapy practice. As successful independent practitioners, they share lessons learned from running their own practice. You will learn to: grow your practice, develop new skills, market your services and build upon your strengths. The authors share useful tips on: getting published, appearing on radio or TV, starting your own newsletter and more. Direct link to the publishers page for this book: http://www.springerjournals.com/store/page1463_6.html
Comments from Advanced Reviews: "...If you are a new professional ready for private practice or a seasoned clinician timid about launching as an entrepreneur, take heed. Three distinguished professionals will take you by the hand and give you step by step to set up a practice, enhance its growth and insure its financial success. If you are already in a practice which Managed Care has damaged financially and decreased numerically, specific steps are outlined that can revitalize your practice." — Elizabeth Phillips, PhD, LCSW Immediate Past President of the Clinical Social Work Federation Clinical Professor, Yale University Medical School "This book is a must for any mental health professional concerned about buidling - or rebuilding a practice in a time of economic change and lessened opportunity. The writers catch our attention in a highly readable form ...abound with wonderful practical nuggets for practice building and maintenance" — Arthur L. Kovacs Former President, Psychologists in Independent Practice A Division of the American Psychological Association Founding Dean Emeritus and Distinguished Professor California School of Professional Psychology, Los Angeles "Clinicians who seek to restore for their patients those essential constituents of effective psychotherapy which have been largely destroyed by managed care, and to regain their own ethical integrity will find this book invaluable. The book is filled with samples of successful marketing programs which both inspire and inform. Not only will the reader appreciate the wealth of information this book provides but they will value the highly readable style in which it is written" — Joyce Edward, CSW, BCD Founder and First Co-chair of the National Coalition of Mental Health Professionals and Consumers "...the tool kit for building the managed-care-free psychotherapy practice. This matter-of-fact, step-by-step guide shows therapists ways to create practices based on self-paying clients. Any therapist who truly wants to say good-bye to managed care should get this tool kit and get busy." — Ivan J. Miller, PhD President, Boulder Psychotherapists Guild, Inc.
CONTENTS Part I: Can I Run My Practice Without Managed Care? Saying Goodbye to Managed Care: How You Can Do It Are You A New Professional, Graduate Student or New to Private Pay Practice? Fast Food Psychotherapy Part II: All About Money Money Matters How To Ask for Money and How to Get It Watch Your Language Part III: Carving Your Niche and Marketing Your Services Are You a Generalist, Specialist, or Both? Many Paths to Success: The Gold Standard Value Added Services: Why Other Professionals Need Psychotherapists It's Moral to Market Part IV: Basic Tools of the Trade Stationery and Business Cards Flyers and Brochures Part V: Intermediate Tools of the Trade Speeches and Workshops Web Listings and Basic Web Pages Part VI: Advanced Tools of the Trade Press Releases, Pitch Letters and Authoring a Book Interviewing for Print, Radio, and Television Advanced Websites, Virtual Groups, Online Counseling, E-zines and E-publishing Advertising Part VII: Putting It All Together The Final Step to Success: Using What You Know to Create an Independent Psychotherapy Practice Appendix 1. Annotated Bibliography of Resources